The mobile gaming industry in 2023 is far from the relatively marginal sector it was once. Ballooning trends have ushered in a dynamic, speedy transformation of its entire landscape. Now, it is characterized by a variety of gaming genres that cater to an equally diverse population of gamers worldwide. At present, mobile gaming marketing is now almost always associated with hundreds of billions of dollars, driven by major hubs like the US and China. And this is only expected to rise further. As for game types, the trend mobile games are following the most is puzzle games. But they are pretty much neck and neck with arcade games as well. Even so, that’s not to say that there is no interest in other genres.
Mobile game advertising spending is expected to increase significantly by 2025, highlighting the importance of effective game marketing strategies and the competitive landscape within the mobile gaming industry.
Considering the continuous rise in interest in mobile games, the playing field, in terms of game type, is practically even. As well as, Mobile App Marketing Agency implements special strategies to promote Gaming Apps. As a whole, current mobile game marketing trends only provide a glimpse of the very promising evolutionary trajectory of mobile games. And if you’re a developer, the following infographic is no better proof of the abundance of opportunities in the entire industry.
Do You Need Help with Marketing Your Mobile Game?
Dot Com Infoway has worked with hundreds of games & helped them to reach top charts.
In-line with the age of digitalization, the mobile gaming industry is growing at an exponential rate.
Statistics and Trends
Mobile Games – 51%
Console Games – 25%
PC Games – 24%
33% of the US gaming population is made up of individuals between the ages of 18-24, making them the largest group of gamers in the country compared to the other age groups.
Growth Trends for the Next Few Years
The global mobile game marketing trend in 2019 is $151.9 Billion and is expected to reach $221.511 billion by 2027.
Estimated Market Share of Mobile Games of Global Revenues
2017 – 46%
2018 – 51%
2019 – 54%
2020 – 57%
2021 – 59%
What are the Current Trends in the Mobile Game Industry?
Cloud Gaming
Augmented Reality Gaming
Cross-Platform Play
Blockchain-based games
More Hyper Casual Games
Competitive multiplayer mobile games
Types of Games Users Play
Puzzle – 57.29%
Arcade- 55.60%
Action-34.75%
Racing- 31.31%
Strategy-15.79%
Adventure-15.51%
Card- 15.44%
Board- 14.09%
Simulation- 13.72%
Word-13.52%
Based on Daily Active Gamers data, Subway Surfers is currently the most popular game app in the USA.
Top 5 Countries by Revenue in US Dollars and Players
United States of America (209.5 Million Players) – $36,869M
China (586 Million Players) – $36,540M
Japan (32.20 Million Players) – $18,952M
Republic of Korea (12.4 Million Players) – $6,194M
Answer engine optimization (AEO) is a fast-growing subset of search engine optimization (SEO) focused on optimizing content to directly answer user questions. Unlike traditional SEO which targets keywords, AEO specifically optimizes to rank content in search engine answer boxes...
Performance marketing encompasses digital advertising tactics that allow brands, including digital marketing agencies, to connect with target audiences across channels and track engagement in real-time.
Popular techniques include search, social, email, and affiliate marketing. With precise audience targeting and measurable...
The transformational impact of AI in ecommerce is accelerating as advanced solutions optimize experiences and operations. With capabilities ranging from personalized product recommendations to intuitive chatbots, AI services are providing and delivering immense value.
This article explores how leading retailers...
The ability to recover website SEO may seem like sorcery to some, but in reality, it's made possible by a strategic blend of understanding search engine algorithms, staying on top of your competition, checking backlinks, and continually optimizing your...
After developing an app and publishing it on the major distribution platforms, how do you turn the spotlight into it? The reality of the matter is that after releasing your app, you will be really frustrated when your creation...
The death of search engine optimization has been predicted so many times that we’ve lost count. Ever since the beginning of SEO in the late 1990s, several online marketers have scoffed at the practice and prophesied its demise. They’ve...
Contingent and temporary adaptability ratio have tremendously increased. But then, we still note a number of companies that have totally failed in wisely utilizing them to achieve maximum results. Different companies have often failed to achieve success even though...
The mobile gaming industry in 2023 is far from the relatively marginal sector it was once. Ballooning trends have ushered in a dynamic, speedy transformation of its entire landscape. Now, it is characterized by a variety of gaming genres...
It is the best thing for every business to get tons of traffic on its website. But if the entire traffic isn't converting into something such as content download, sales, or signup to emails, it can be worrying. So,...
App development is a difficult process as it involves a lot of technical stuff, communication barrier, cost & deadline issues. To avoid going through the hassles behind the creation process like coding, most companies prefer outsourcing the app development...
![The Future of Performance Marketing: Key Trends Shaping 2024 [Infographic]](https://stagingnew.dci.in/wp-content/uploads/2024/02/Performance-Marketing-Trends.jpg)
