Smart Photo Sharing – App Marketing Case Study

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Introduction

Kwikpic, an AI-powered photo-sharing app, simplifies photo organization with intelligent face recognition. Its features include easy sharing, group photo discovery, analytics, face sorting, and seamless uploads from various sources.

Challenges:

• Market Traction: As a newcomer, Kwikpic sought visibility and user traction, especially in the competitive Indian market.
• Comprehensive Marketing Drive: Engaged Dot Com Infoway for an end-to-end marketing solution, covering conversion and WhatsApp campaigns, detailed reporting, ASO, keyword analysis, and optimized multichannel campaigns.

Our Marketing Solutions:

• 100,000+ Installs: Achieved 100,000+ installs with a reduced Cost Per Install (CPI) through Google Play, Apple Store, and social media.
• Effective Popularization: Successfully popularized Kwikpic through impactful Facebook and Google campaigns.
• Cost-Efficient Registration Event: Ran a registration event campaign with results under INR 8 per registration.
• Keyword Rankings: Over 50 keywords ranked in the top 10, enhancing discoverability.
• India-Centric Success: Secured over 99% of installations in India, showcasing strategic marketing effectiveness.
• Improved Paying Users: Raised paying user percentage to 10% through successful re-targeting and engagement efforts.