With the rapid growth of mobile app market, how can app marketers expect to see the ad-tech evolve over the next few years? In the 2nd installment of our interview series, here's what Bindu Balakrishnan, Country Head, India -...
Blockchain technology has already made major inroads into industries such as healthcare, real estate, education, and the legal field, and it will soon be having a major impact on the entire economy surrounding mobile apps as well. Its decentralized...
Effective mobile app marketing strategies play an important role in bringing in quality users and remain cost effective. To help our community of app developers with best practices and expert insights, Dot Com Infoway has recently started featuring expert...
Your mobile app users have value well beyond the initial download of your app. Their value can be measured in many different ways and it should be. The Lifetime value of a user is an extremely important metric to track...
Email marketing means sending commercial and promotional messages by email, to a carefully selected group of prospects, for the purpose of getting leads or making sales. Sustained email marketing doesn’t just entail promoting products and services, but it’s also about...
It behooves all online marketing team to understand that your brand is defined by those who experience it. In other words, you're only as hot as your audience says you are. As a result, customer engagement should rank high...
E-commerce revenue is set to hit $387,158 billion by 2019. However, this number won't be achieved without the help of Internet of Things (IoT). The IoT has made its way into just about every industry. However, the impact that its had on e-commerce...
What is HIPAA compliance? The Health Insurance Portability and Accountability Act (HIPAA) sets the standard for sensitive patient data protection, which encompasses nearly every aspect of U.S. healthcare. It operates on behalf of the HHS, or United States Department of Health & Human Services....
Blockchain technology stands to revolutionize the way money can be handled. This technology efficiently bypasses the need to have an arbiter and allows people to move and collect their money without the involvement of banks and other financial entities. This...
We build or have websites built for many purposes. All of those purposes require the websites to have traffic. Any website, informative or commercial is useless if people don't know it exists. For people to know that it exists, they...
